That Morgan has not just survived, but grown and evolved under the guidance of the present management team says a lot about the people involved.
Steve and all his people should be incredibly proud of themselves. But they are not, they are petrolhead grafters, not media gliterati.
Yes, they have significant engineering support from BMW, and a robust majority investor. Will BMW take over when the Italians exit, or will there be an IPO? For sure, PE investors are rarely long term owners.
Mercedes and AMG have a lot of knowledge of AM. I'm certain that Mosler's move was supported by AMG and Daimler. The new Welsh factory could be building more than AMs in a couple of years. Perhaps an AMG brand SUV??
As a long time Mercedes / AMG driver I'm encouraged by this development.
