Visiting the factory has a tendency to have that effect on people.
How many car makers can you arrive at unannounced and take a tour of the factory?
What is really nice is going there when your car is being built and chatting with the people actually building it. I've gotten to know quite a few of the chaps by name and it makes visiting the production areas really special, especially when you can put a face and a name to the person who sewed your interior, or painted the body, or cut your bonnet, etc, etc.
