The designers at the factory would do well to read this thread.
I bet the person that they think drives a Morgan, the person on their mood board, has a sharp haircut or a man bun, is trendy, middle aged and looks like George Clooney. He is agile, fit and affluent.
I'm sure the factory/Italians aspire to have younger owners
I don't believe they imagine they ageing client base that they have, or perhaps they choose to ignore the fact.....
