I am deeply impressed. Morgan is exactly the brand in the world that desperately needs an annual MY update. Okay, excluding teething problems like the seats. But these are corrections and should not be part of a loudly claimed MY refresh, in my view, such as "MY 2022 comes with a significant reduction in cooling water loss". As for the iconic logo, my MY2014 already has updated herself in 2015 on some car wash. After this "identity refresh" I hardly recognized her.
Got to agree. Once companies start down this road, its because the marketing department think that the BS that preoccupies them actually matters out in the real world. And annual updates when a companies selling point is harking back to the past? Do you have annual updates on a steam train? Or a Bugatti 35?
