Just watched this video. It's all very sterile & shiny.
After two-and-a-half minutes he mentions the mechanicals. Surely prospective buyers (and that's who the video is supposed to appeal to) would have gone away.
I've been privy to a few automotive market studies and customer feedback on the premium/luxury sector and you would be surprised to know most don't care as much about the mechanical bits as they do about the brand, craftsmanship etc.
