I've concluded that the "Morgan Image" is becoming more important than the product, rather like Harley Davidson used to be, a wonderful image and terrible products that were a travesty of what a motorcycle is supposed to be. A good business, it has to be said.
The press have recently been carrying this story:
A few days ago the Edinburgh-based company Hunter, makers of the Wellington boots long loved by aristocrats and festival-goers alike, announced they had gone into administration with debts of more than £100 million. Herein lies a cautionary tale for many a British heritage brand…….Their appeal? They were aspirational yet accessible, and their durability made them worth the three-figure price tag.……Though it is crucial that heritage brands move with the times, attracting new customers, the only way to do this is by refusing to compromise on quality."Apirational yet accessible" ? Today I received an email from MMC, offering a finance package
https://morgan-motor.com/plus/plus-four/plus-four-finance/ Despite expiring in a week's time (Offer available on Morgan Plus Four
ordered between 01/04/23 and 30/06/23 and registered by 30/09/23), I can't imagine there will be a rush to take-up the 3-year package on the Super4, requiring "only" £16K up-front, £500+ a month, and especially with a final payment looming after 36 months of £47,830 (manual) or £49,667 (auto).
