Rich .... 'good' doesn't have to mean beautiful! 🙂 ... but you need to come across well (whether you have something cogent to say or not doesn't matter) and be of a type rather than (how can I put this charitably 🙂) 'individual' or 'eccentric' .... slippery plausability and mainstream does it these days. Someone rounded off with as little as possible in the way of edges the media can catch their claws on! 🙂
K