Instead whilst we mock the jaguar efforts to bring themselves into the future, we celebrate MMC efforts to remain firmly rooted in the past. What is it about us that we fail so miserably?
It's a trait of us old farts, Howard. The past is known, familiar and reassuring. The future is unknown and scary and not for the elderly.
The young hold no allegiance to the past, for them the future is everything they have. A lot of what appeals to them is a deliberate rejection of what the Boomer generation like - just as we did in the 1960s to our pre-war generation parents.
Jaguar died because people stopped buying their products, it's a simple as that.
