Not sure Gulzar-ised is what I'd call it...

Where does "Gulzar-ised" come from?
Gulzar is a guy on PH who tarts his Bentley/Murcielago/RR and takes all the abuse (and plenty of encouragement and brown nosing) in very good stead, not giving a wot sit to what anyone else thinks, in a nice way, as he does it for himself.