Interesting dichotomy between Mogwire and the new Mogmag. Mogwire appears to be at the tabloid end of the spectrum - supposedly looking for the "story within a story", and embracing gossip and intrigue where it thinks it reveals (as they see it) the truth behind the headlines. And getting it wrong with some regularity. Sort of a News of The World of the Morgan World
On the other hand, Mogmag - as someone already observed - is more like the in-flight magazine for the Morgan-minded: anodyne, uncontroversial, factory-sponsored, and frankly, a bit "beige". Sure - the production is glossy and professional. But this is no Car Magazine - more like one big Morgan "advertorial".
It would be nice to see a middle line - a mag with a bit of "bite", but without the vitriol. But let's be honest - a one-make publication is hardly going to be able to employ genuinely gifted motoring journalists, is it?
