Compared with this time last year there appear to be a lot of +8's for sale at the moment, approx 20 across the official dealer network alone. This makes pricing a critical factor in making a car stand out in a crowded market. Selling cars isn't my area of expertise but price points, ie £29,995 £34,995 etc are used by all car retailers rather than vague terms like 'offers based upon x '. Even MMC have marketed the new Aero Coupe at a sub £100k price point of £99,950