Difficult is an understatement when it comes to marketing funds.
You throw money at the problem and see what sticks. If half sticks you learn one thing. If your first thought is "cool - half stuck" then you now know for a fact you are a glass half full person. What happens after that remains a mystery to me.
Half full view
At least they are making a proactive effort to raise the profile of the company. It is good to be associated with LeMans ask Porsche.
Half empty
Can I order that on Monday.
After all thats what Enzo did. All that money - thats £5000 on the price of the next 100 cars..... or a half price Aero Coupe for me alone.
