This would be what I would probably be getting into!
Jeep Wrangler Rubicon 10th Year Anniversary Edition
WRANGLER MSRP* Starting At $35,995
WRANGLER UNLIMITED MSRP* Starting At $39,495
Originally Posted By Popular Mechanics
What's New: The 10th Anniversary Edition of the Wrangler Rubicon adds a unique red leather interior and a few off-road features that Jeep fanatics will appreciate. Longer springs add a half-inch of extra ground clearance over that of the regular Rubicon, while BF Goodrich KM2 off-road tires make the most of available traction. The standard rock rails guard the door sills from damage; for durability, they're coated in the same kind of material as a pickup truck bed liner. The front bumper is designed to accommodate a Warn winch and has removable end caps. Both the front and rear Dana 44 axles feature electric locking. A dash plaque spec list reminds drivers of all the cool hardware.
The racy-looking aluminum wheels look like they would be vulnerable to scrapes from rocks, but the tires seem to protect them. During our drive, some ugly brushes against rocks left no marks on the wheels.
Tech Tidbit: The Rubicon includes an electric disconnect for the sway bars. This saves drivers from the common trail hassle of climbing underneath to unbolt the bars at the trailhead and then again at the end to reconnect them.
Driving Character: Implacable. This thing won't be stopped. It is easy to see why Jeep drivers can suffer occasional blasts of hubris—the Wrangler Rubicon makes the driver feel like it can do anything. Impressively, it does this without inflicting a punishing ride on paved roads and without gulping appalling volumes of unleaded.
The steering, which on earlier Jeeps was optimized for off-road steering leverage and could seem connected to the tires only remotely, now is surprisingly responsive and communicative about the on-road situation.
Favorite Detail: The coolest thing on the Wrangler Rubicon is the removable front-bumper end caps. Take 'em off and the front tires can attack and overcome obstacles without restriction. Put 'em back on and you are street-legal again in minutes. Cheap, simple, and effective.
Driver's Grievance: Your local community college could offer a class teaching Jeep owners how to remove and install the Wrangler's folding soft-top and removable doors. Jeep marketing director Jim Morrison demonstrated his practiced ability to zip the plastic windows back into place; he said he and his son can install the whole top and the doors in 8 minutes. It would take most people twice as long.
The Bottom Line: There really is nothing else like the Wrangler Rubicon. In the past that observation cut both ways, as Wranglers were as punishing on the road as they were capable off it. But the most recent generations have become… Well, civilized might not be the right word, but these trail rides are now unexpectedly normal on pavement.
With this 10th anniversary Rubicon, you can drive a pure off-roader on the asphalt with a minimum of pain. The tires don't sing at highway speeds. The steering responds to input. The suspension doesn't bound over bumps. It is amazing how livable a rock-buster can be.
We don't get the Rubicon in the UK, unless you special order it. Hence, I doubt this is even an option for us; which is a shame as it looks like a nice alternative to the mainstream options.
I'm not going to lie, I would take a new Wrangler Unlimited over a new Defender 110. Whilst I am winding you guys up on the other thread, if we're being serious, both the poor finish quality of the modern Defender and total lack of ergonomics kill it for me. I love them but if I bought one, I could see spending a ton of money, sorting out all the bits LR skimped on.
The Wrangler is good out of the box and at 6'3" I can fit in them.
You know it makes sense! 
), except for the fuel consumption at today's prices...