Funny you should ask as I had an interesting experience.
In general I tried to be discreet (as much as you can...). I work for a big company, around 1200 people in the building, so it's not like everyone knows each other, so I crept in without making too much noise and I parked right at the back of the car park where nobody will notice.
However, there was a guy who arrived just after me, I think he had been behind me since I pulled off the motorway (hard to tell with the shaky mirrors!) and parked in the same area. He came over for a chat, was very friendly, clearly knew his stuff too as he had seen the 3W launch at Goodwood. He asked if he could take a picture...
Then just now I got an email from him saying he posted the pictures on Twitter... and he has had a reaction from a Belgian car website, who want to do a feature on my car...
I had a look on Twitter and this is what I found:

It's like having a stalker!