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Joined: Mar 2007
Posts: 2,321
kin Offline OP
Talk Morgan Expert
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Talk Morgan Expert
Joined: Mar 2007
Posts: 2,321
Originally Posted By missprint
... stopped at all cost in order to remain asleep!! rofl
I shall make that as my motto in life laugh2


Joined: Sep 2006
Posts: 4,564
NGUNS!!
Part of the Furniture
Offline
NGUNS!!
Part of the Furniture
Joined: Sep 2006
Posts: 4,564
Originally Posted By missprint
... whilst showing up a customer in high heels.


Andrew, keep your woman under control, wont you please stirpot

wink


Cheers

BtG
Joined: Oct 2006
Posts: 2,403
C
Talk Morgan Expert
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C
Joined: Oct 2006
Posts: 2,403
It's all part of her mind control technique....

I just keep saying to myself..

Resist.. must resist....

Joined: Sep 2006
Posts: 4,564
NGUNS!!
Part of the Furniture
Offline
NGUNS!!
Part of the Furniture
Joined: Sep 2006
Posts: 4,564
Originally Posted By cerealsurfer
It's all part of her mind control technique....

I just keep saying to myself..

Resist.. must resist....


rofl


Cheers

BtG
Joined: Oct 2006
Posts: 2,825
Mr Fezza
Talk Morgan Expert
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Mr Fezza
Talk Morgan Expert
Joined: Oct 2006
Posts: 2,825
I'll just be boring and add that this is purely about marketing, and nothing to do with really actually making something like this for real...

It's one of the cheaper ways of generating mass press coverage these days - provide a press release for an invention of dubious / amazing potential (ideally somewhat contraversial and often just something on paper - this is unusual as they actually have a mock up!). Then watch the press advertise your business for you, and create a lot of 'water cooler' moments for people to talk about in the office.

As such, it's an incredibly effective way for SW to get their name out there, underline their core brand values (insurance only for women, and the pink and black branding) without spending a huge amount on another ad campaign.

Seems to be working rather well. On the other hand I don't think there is any danger whatsoever of the shoes ever hitting the market, the number of women drivers who would buy a special pair of shoes for driving in becuase they feel it's safer / more effective etc is pretty small, and that group probably already keep a pair of flats in the car already...



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Talk Morgan Guru
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Rich, you're just jealous because they don't make them in your size! tongue2

Joined: Oct 2006
Posts: 2,825
Mr Fezza
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Mr Fezza
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Joined: Oct 2006
Posts: 2,825
Or colour..... wink Rumbled!


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Talk Morgan Guru
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Originally Posted By mr_tony
Or colour..... wink Rumbled!


laugh2 thumbs

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