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Jun 14th, 2026
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Joined: Dec 2008
Posts: 22,357 Likes: 353
Roadster Guru Member of the Inner Circle
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Roadster Guru Member of the Inner Circle
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There is insufficient market for an Aero based car at 3k units per year. And I suspect that it would be a challenge even with foreign market penetration. In this month's Mog Mag they said that more M3W's were sold in (from memory) three years than Aero based models in 13 years. Obviously we don't know the unit profit, but production 'numbers' don't go with the Aero model, it's a niche product. IMO it would have sold better as a full convertible (S4 style) than the targa supersport and then the closed coupe. The Max was a spectacular and successful one off design, but generally buyers go to Morgan for a convertible.
DaveW
'05 Red Roadster S1
'16 Yellow (Not the only) Narrow AR GDI Plus 4
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Joined: Aug 2011
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Talk Morgan Guru
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Talk Morgan Guru
Joined: Aug 2011
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£40k 1.6 Poverty Model.. good insurance group for young Drivers
£50K 2.5 Mid Stream.... add on as you wish
£60K 4+ Blow your mind Big Boy Lottery Winner
Simples "£40k Poverty Model"  Redefines my definition of poverty.
Bud
4/4 "Stanley"
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Charter Member
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Charter Member
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.+8 Now gone for a 1800 4/4. Duratec in bright yellow.
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Joined: Jan 2007
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Talk Morgan Expert
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Talk Morgan Expert
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DAVE W.Spot on there,now everybody calm down a bit. Peters dreaming again because he has just noticed the wonderfull chasis while having headlamp adgusted,priceless.And BUD 40k is an awfull lot of money.
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Joined: Feb 2012
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Charter Member
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Charter Member
Joined: Feb 2012
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There is insufficient market for an Aero based car at 3k units per year. And I suspect that it would be a challenge even with foreign market penetration. In this month's Mog Mag they said that more M3W's were sold in (from memory) three years than Aero based models in 13 years. Obviously we don't know the unit profit, but production 'numbers' don't go with the Aero model, it's a niche product. IMO it would have sold better as a full convertible (S4 style) than the targa supersport and then the closed coupe. The Max was a spectacular and successful one off design, but generally buyers go to Morgan for a convertible. I agree from a customer view the s4 should have been retained however, after the success of the aeromax I think Morgan saw it as a way to significantly increase the price they got for the aero chassis. Problem was the recession hit a pretty much the same time.
Last edited by deano; 23/12/14 02:01 PM.
Martin (Deano)
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Member of the Inner Circle
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aerotaff....Peter's sold his soul to the devil.
Jays
Former Morgan owner. Gone but hopefully not forgotten!
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Joined: Jan 2007
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Talk Morgan Expert
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Talk Morgan Expert
Joined: Jan 2007
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Stop it now jays go and polish a wing or something
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Joined: Jan 2012
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Member of the Inner Circle
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Member of the Inner Circle
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aerotaff....Peter's sold his soul to the devil. Had to pay for it somehow 
Richard
1976 4/4 4 Seater
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Joined: Aug 2013
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Formerly known as Aldermog Member of the Inner Circle
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Formerly known as Aldermog Member of the Inner Circle
Joined: Aug 2013
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The problem with your vision Peter, is that the factory could not produce 3000 cars a year without a massive investment or indeed a new factory. And that would be the end of Morgan as we know it. John, I know this. A classic "Catch 22" dillema. Success would destroy them. Failure can also destry them. I don't have an answer, other to ask the question "would the end of Morgan as we know them be better than the failure of Morgan as it now is?"
Peter,
66, 2016 Porsche Boxster S
No longer driving Tarka, the 2014 Plus 8...
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Charter Member
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Or leave them alone to what they do best, make steady production of fairly priced sports cars, and stay away from the over priced EXOTICA.
.+8 Now gone for a 1800 4/4. Duratec in bright yellow.
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