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Forums34
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Aug 24th, 2023
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Joined: Sep 2008
Posts: 953 Likes: 91
formerly known as Hugh Jorgan Talk Morgan Regular
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OP
formerly known as Hugh Jorgan Talk Morgan Regular
Joined: Sep 2008
Posts: 953 Likes: 91 |
The figures say the club is living beyond it's means.
Perhaps MMC and MSCC should combine their finance teams……. or perhaps not!!!
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Joined: Feb 2012
Posts: 5,653 Likes: 4
Charter Member
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Charter Member
Joined: Feb 2012
Posts: 5,653 Likes: 4 |
I was sent a copy of the accounts last week. All sales and subsubscriptions are down and with the exception miscellany printing/postage, costs are flat or up.
Martin (Deano)
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Joined: Oct 2012
Posts: 6,538
Talk Morgan Sage
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Talk Morgan Sage
Joined: Oct 2012
Posts: 6,538 |
Well thats a concern for any "business".
The only Strategies are:
1. Increase Revenue
2. Cut Costs
3. A combo of the above!
I would guess that there are £Reserves- but its a dangerous plan to dip too deep into those!
Neil
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Joined: Aug 2011
Posts: 898
Talk Morgan Regular
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Talk Morgan Regular
Joined: Aug 2011
Posts: 898 |
Or change the magazine to PDF!!!!!!!!!!!!!!!!!
I'll get my coat!
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Joined: Apr 2008
Posts: 11,868 Likes: 138
Scruffy Oik Member of the Inner Circle
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Scruffy Oik Member of the Inner Circle
Joined: Apr 2008
Posts: 11,868 Likes: 138 |
Actually, I think the only sensibly available strategy is to increase revenue, since cutting costs will mean cutting services, which will exacerbate the falling sales and subscriptions.
Furthermore, increasing revenue cannot mean extracting more from the existing membership, as that will also lead to further falls in subscription income.
As far as I can see, the way to turn the MSCC round is to broaden its appeal so as to increase its membership.
Without a significant change, I will not be renewing my subscription for 2016, I'll give the money to Simon instead, I get far more from TalkMorgan than ever I get from the MSCC.
Tim H.
1986 4/4 VVTi Sport, 2002 LR Defender, 2022 Mini Cooper SE
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Joined: Apr 2008
Posts: 11,868 Likes: 138
Scruffy Oik Member of the Inner Circle
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Scruffy Oik Member of the Inner Circle
Joined: Apr 2008
Posts: 11,868 Likes: 138 |
Or change the magazine to PDF!!!!!!!!!!!!!!!!!
Definitely!
Last edited by Hamwich; 18/01/16 01:46 PM.
Tim H.
1986 4/4 VVTi Sport, 2002 LR Defender, 2022 Mini Cooper SE
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Joined: Sep 2015
Posts: 1,326 Likes: 11
Has a lot to Say!
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Has a lot to Say!
Joined: Sep 2015
Posts: 1,326 Likes: 11 |
Actually, I think the only sensibly available strategy is to increase revenue, since cutting costs will mean cutting services, which will exacerbate the falling sales and subscriptions.
Furthermore, increasing revenue cannot mean extracting more from the existing membership, as that will also lead to further falls in subscription income.
As far as I can see, the way to turn the MSCC round is to broaden its appeal so as to increase its membership.
Without a significant change, I will not be renewing my subscription for 2016, I'll give the money to Simon instead, I get far more from TalkMorgan than ever I get from the MSCC. All very sensible thinking. As a newcomer, I found the print & post membership application off-putting - I still haven't done it. I wonder how many memberships are lost to this out-dated process? +, it's more expensive to process... so a lose-lose approach.
Formerly Aero S5 #80
Currently 911 (992) Targa in python green
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Joined: Mar 2010
Posts: 3,581 Likes: 85
Moderate or good, occasionally poor Talk Morgan Addict
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Moderate or good, occasionally poor Talk Morgan Addict
Joined: Mar 2010
Posts: 3,581 Likes: 85 |
As a newcomer, I found the print & post membership application off-putting - I still haven't done it.
I wonder how many memberships are lost to this out-dated process?
+, it's more expensive to process... so a lose-lose approach.
Good grief, I had to go and check and you are correct. You still can't join online. This is what a prospective new member is presented with from the club's website www.mscc.uk.com/membership:  You've got to be really keen to join faced with that! For years the MSCC has been promising a revamp of its website but from the latest Miscellany I see we are no further forward. ~iw
2011 Morgan 4/4
1932 Austin 7 Chummy
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Joined: Nov 2014
Posts: 34
Just Getting Started
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Just Getting Started
Joined: Nov 2014
Posts: 34 |
Print is dead, long live print.
The design, formate, photography and storytelling are outdated and I feel don't match the Morgan brand (bar the aftershave). It's a disposable and does nothing for its image.
If you're going to make a print magazine then make something worth making.
I think it would help if it were quarterly, bigger with a heap more inspiring content.
Justin
Part owned +8
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Joined: May 2014
Posts: 2,774
Talk Morgan Expert
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Talk Morgan Expert
Joined: May 2014
Posts: 2,774 |
As far as I can see, the way to turn the MSCC round is to broaden its appeal so as to increase its membership.
Without a significant change, I will not be renewing my subscription for 2016, I'll give the money to Simon instead, I get far more from TalkMorgan than ever I get from the MSCC.
agree totally. I didn't renew, couldn't see any point as I don't want to play golf or a monthly drive to meet for lunch in my tin top. Get the club back to its grass roots, provide a better range of services for enthusiasts that actually drive their cars, take out the nay sayers to change and I'd join back up in a flash.
Steve
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