Not a company name, but my wife's maiden name was Seidel. It means something like a glass handled beer mug in German. The correct pronunciation is "Sigh-dull". They pronounced it Sigh-dell because it sounded French like how Hyacinth Bucket would say it. The night I met my future sister in-law Susan, I asked what her middle name was and she replied "Elaine". I thought about it for a second and said to my future wife "your parents named your sister Sue E. Seidel" (suicidal). They had never realized it. It should have been a warning sign for future events..., kind of a "run don't walk" kind of thing.
