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Wales
by Joske Vermeule, September 1
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Forums39
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Jun 14th, 2026
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There are no members with birthdays on this day. |
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Joined: Jun 2014
Posts: 11,616 Likes: 43
Wave & smile... It's a Morgan Member of the Inner Circle
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Wave & smile... It's a Morgan Member of the Inner Circle
Joined: Jun 2014
Posts: 11,616 Likes: 43 |
I feel that MMC needs something like a Morgan Owners Group, (MOG) based on the Triumph RAT model. I would like to see MSCC and MMC come together to achieve this, but I'm a minority and it is one reason why I'm no longer involved with running MSCC.
Interesting
2008 XXVII Platform, Bugatti Blue Roadster 4 Seater
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Joined: Aug 2014
Posts: 5,587
Charter Member
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Charter Member
Joined: Aug 2014
Posts: 5,587 |
I think that Morgan struggle to reconcile what they would like their customer base to be and what it actually is.
Thats very true ! Who are the real people who buy them ? Us ? Who is us ? A collection of folk with different ideas and from different backgrounds ?
Geneva 2016 plus 8' The Green Godess' 4 side exits .
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Joined: Apr 2008
Posts: 12,265 Likes: 321
Scruffy Oik Member of the Inner Circle
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Scruffy Oik Member of the Inner Circle
Joined: Apr 2008
Posts: 12,265 Likes: 321 |
A collection of folk with different ideas and from different backgrounds ? Purchasers of new Morgans have one very important thing in common - the willingness to invest £40k to £110k or thereabouts on something which is essentially a toy. There are another two very significant characteristics of this group: 1. There really aren't very many of them 2. They are open to lots of other temptations (boats, holiday homes, other cars etc) which are equally likely to attract their attention and money Even existing Morgan owners don't all fall into this group, there are many (like myself) who own a Morgan which they bought second-hand, and have no intention of ever buying a new car - no use at all to MMC. I perfectly understand why MMC might not wish to consider me when deciding to whom they wish to try and sell their products.
Tim H.
1986 4/4 VVTi Sport, 2002 LR Defender, 2022 Mini Cooper SE
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Joined: Jun 2014
Posts: 11,616 Likes: 43
Wave & smile... It's a Morgan Member of the Inner Circle
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Wave & smile... It's a Morgan Member of the Inner Circle
Joined: Jun 2014
Posts: 11,616 Likes: 43 |
Going on from the post regarding the new Factory shop. What would you like to see on sale there?
I would love the shop to sell a big wide silky shiny unfashionable kipper tie with the Morgan logo on Oh wait a moment ....
2008 XXVII Platform, Bugatti Blue Roadster 4 Seater
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Joined: May 2015
Posts: 412
Learner Plates Off!
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Learner Plates Off!
Joined: May 2015
Posts: 412 |
Going on from the post regarding the new Factory shop. What would you like to see on sale there?
I would love the shop to sell a big wide silky shiny unfashionable kipper tie with the Morgan logo on Oh wait a moment ....  Don't forget how useful a folding coat hanger can be as well....if you don't have a folding coat you could use it to hang your tie!
Last edited by Muck Adam; 30/11/16 12:47 PM.
'di te incolumem custodiant'
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Joined: Dec 2009
Posts: 37,481 Likes: 989
Tricky Dicky Member of the Inner Circle
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Tricky Dicky Member of the Inner Circle
Joined: Dec 2009
Posts: 37,481 Likes: 989 |
Thinking about Russ Abbot and the wired scarf - perhaps he would brighten up the shop a bit with improved sales 
Last edited by +8Rich; 30/11/16 01:01 PM.
2009 4/4 Sport Henrietta
1999 Indigo Blue +8
2009 4/4 Sport Green prev
1993 Con Green +8 prev
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Joined: Aug 2015
Posts: 1,575 Likes: 55
Talk Morgan Enthusiast
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Talk Morgan Enthusiast
Joined: Aug 2015
Posts: 1,575 Likes: 55 |
Am I right in thinking you don't actually have to shop there if you own a Morgan?
And in answer to the original question; a Morgan classic duvet cover with wheels at the sides.
Morgan Plus 4
Royal Enfield Classic 350
Brompton M6L
Giant TCX Advanced
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Joined: Dec 2009
Posts: 37,481 Likes: 989
Tricky Dicky Member of the Inner Circle
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Tricky Dicky Member of the Inner Circle
Joined: Dec 2009
Posts: 37,481 Likes: 989 |
Cargo pants/shorts with the Logo on.
2009 4/4 Sport Henrietta
1999 Indigo Blue +8
2009 4/4 Sport Green prev
1993 Con Green +8 prev
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Joined: Jan 2009
Posts: 5,945 Likes: 28
Charter Member
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Charter Member
Joined: Jan 2009
Posts: 5,945 Likes: 28 |
In my opinion anyone who dismisses Morgan building their brand and actively marketing outside the traditional customer base as "marketing tat" is way, way out of touch and has already started to leave the modern world behind.
Undoubtedly, you are right there Peter!  But to be serious rather than tongue in cheek, the idea that MMC has a market position which will allow any significant brand marketing is in my view unrealistic. And I would question whether they have the resources to do the job properly anyway. Certainly its putting the marketing cart before the engineering horse. First get the product right. Many companies have tried to emulate the HD example and some of them have certainly had the necessary product strength ( Porsche for example) but few if any in the motor industry have really succeeded . What people forget is that HD are selling the American image, the Malboro cowboy if you like, the Hells Angel. They are riding on the back of American cultural hegemony which dominates our world wide media. People buy HD bikes and HD tat because they want the American image
Last edited by howard; 30/11/16 01:17 PM.
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Joined: Aug 2013
Posts: 5,210
Charter Member
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Charter Member
Joined: Aug 2013
Posts: 5,210 |
They are a car factory, so maybe they ought to sell cars and car bits. God Forbid that they try to do a Harley and start selling life style tat Howard, I do jest, but you still haven't been persuaded over to the dark side to buy the car yet!  
Last edited by Roger-Cheshire; 30/11/16 01:22 PM.
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