Im very pleased with my car and the things I've bought from the shop. I've yet to meet anyone who doesn't like my car, they all want a run in it, they'd all like to have one, but I can't think of anyone else I know who would buy one.
The 4/4 I bought was exactly what I wanted and it wouldn't take a lot of persuasion for me to buy an Aero as well in the future, that must make me the very type of person Morgan needs to attract.
What to put in the shop to convince those like me to buy a new Morgan?
I've no idea, but I think I'd buy stuff made in house from the materials used in production, ash, aluminium and leather.
They could also please the environmental people by selling wood burning stoves, handy for when your Morgan dies or you just get fed up with it. If you're keepin your car, handy for disposing of all the bills and receipts before your wife finds them and also burning any money you have left over.