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tow bar
by G Walker - 24/08/26 06:52 PM
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Jun 14th, 2026
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Joined: May 2009
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Talk Morgan Enthusiast
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Talk Morgan Enthusiast
Joined: May 2009
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20 yrs ago Land Rover were in a similar marketing positon as MMC, albeit with much larger volumes, Defender at one end and Range Rover at the other with nothing in between. Enter Discovery to bridge the product/price gap and the rest is history. sounds easy enough.....
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South Wales Correspondent Talk Morgan Expert
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South Wales Correspondent Talk Morgan Expert
Joined: May 2009
Posts: 2,190 |
20 yrs ago Land Rover were in a similar marketing positon as MMC, albeit with much larger volumes, Defender at one end and Range Rover at the other with nothing in between. Enter Discovery to bridge the product/price gap and the rest is history. sounds easy enough..... Nice analogy- let's hope so regards, G
GLLHG
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Joined: Oct 2007
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Talk Morgan Enthusiast
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Talk Morgan Enthusiast
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Setting aside discussion of the car itself, if MMC continues as a two-range manufacturer, ie the "traditionals" and the "supercars", which business line supports the other? Is the profit in the trads or the moderns? If the latter, and the trads are less profitable, will the trads survive? If the former, the price of trads may be affected by profitability of the modern range, and may have to rise to subsidise them? Keeping the two together but as separate business lines will be very challenging. Food for thought.  Nigel
Last edited by nputtick; 14/06/10 08:50 PM.
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Joined: Sep 2006
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NGUNS!! Part of the Furniture
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NGUNS!! Part of the Furniture
Joined: Sep 2006
Posts: 4,564 |
Setting aside discussion of the car itself, if MMC continues as a two-range manufacturer, ie the "traditionals" and the "supercars", which business line supports the other? Is the profit in the trads or the moderns? Both? I would hope, and understand that this is the case that both lines are profitable. One will always be more profitable than the other at some stage depending on production and costs but I have no doubt MMC are fully aware of the 'value' of the trads in more ways than that, and are simply looking at mainatining the Aero line. The 'revolution'  happenend in 1999/2000 they are just trying to maintain that head of steam?? (though I appreciate the concerns of what/how/how much and too much  )
Cheers
BtG
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Joined: Jul 2007
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Salty Sea Dog Member of the Inner Circle
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Salty Sea Dog Member of the Inner Circle
Joined: Jul 2007
Posts: 28,888 Likes: 350 |
BTW I also apply the same rationale to our own Simon regarding the taster CAD sketch released and told him at length during the day today, why assume it will not match the rendering shown? MMC have produced two dramatic and daring and in keeping with Morgan roots designs in the last few years. Why can't they do it again? Looks like it has 'flair in spades' to me. When I see the actual car I 'may' change my mind, I may not, but until then it looks mighty fine Glass is half full guys  Had the chance to get very close to the LIFECar on Sunday (but not get under the skin). Wow  , looks a beaut!  are still in the camera... But, I'm not sure I'd be able to get in/out, nor that there would be enough room for me if I did manage to close the bodywork once I'd entered...  Cheers,
Graham (G4FUJ)
Sold L44FOR 4/4 Giallo Fly
'11 MINI Countryman Cooper D All4
'90 LR 90 SW
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Joined: Sep 2006
Posts: 4,564
NGUNS!! Part of the Furniture
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NGUNS!! Part of the Furniture
Joined: Sep 2006
Posts: 4,564 |
... But, I'm not sure I'd be able to get in/out, nor that there would be enough room for me if I did manage to close the bodywork once I'd entered... Cheers, You and me both
Cheers
BtG
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Joined: Feb 2009
Posts: 135
L - Learner Plates On
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L - Learner Plates On
Joined: Feb 2009
Posts: 135 |
I thought the very tasty Weisman (Jaguar lookalike) used a straight six BMW engine. I'm certainly looking forward to seeing the prototype Morgan given the outline.
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Mr Fezza Talk Morgan Expert
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Mr Fezza Talk Morgan Expert
Joined: Oct 2006
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The weisman does look nice, but it uses the last generation M3 straight 6 with well over 300bhp (326bhp I think) and in a car released 4 years ago.
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Maxxed out!
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Joined: Sep 2006
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NGUNS!! Part of the Furniture
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NGUNS!! Part of the Furniture
Joined: Sep 2006
Posts: 4,564 |
I think the new EvaGT may end up at considerably more than 300Bhp and the engine as a whole is far more advanced in emmissions and effeciency than the old M3 engine.
I would take a guess at lighter too?
Cheers
BtG
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Joined: Aug 2006
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The TM in Talk Morgan Talk Morgan Expert
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OP
The TM in Talk Morgan Talk Morgan Expert
Joined: Aug 2006
Posts: 2,093 Likes: 259 |
The Morgan EvaGT ordering system is now live.
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