P.S. Aston have announced that they wont reach budget.
You're not kidding Howard. At one stage today, Aston Martin shares were trading at £3.71 - down to only 19,5% of the £19 launch price of October 2018. Not a happy state of affairs.
I was told some time ago that MMC have said that all dealers must always keep a Plus 6 in stock so if they, for example, sell their demonstrator they must have another to replace i.e. they pretty much need two cars at all times.
This is a normal practice in the car industry, however I would not describe Morgan sales as normal channels etc. It is actually an incentive I believe as margins are wafer thin on new cars and this brings some additional manufacturer price support.
They must run a couple of demo cars, they get additional discount on them, some tax claim and have to keep each for 6 months before they can sell them. They usually have a buyer lined up for the handover at 6 months and another ordered for replacement. We bought our mini like his, ex-demo. We did a deal with the dealer to spec their next "demo" model so when they had used it for 6 months it was perfect for us. It saved more than the price of a lot of extras we had added. It arrived with 3,500 miles on it and fully showroom valeted. They added the 5 year warranty and service pack as well.
If the same process is used by Morgan it will be a benefit to good dealer and customer partners? Place your order ahead of time with your favourite dealer and you might see a spare fiver in your back pocket after you have got your new Plus6. Singles all around!
Everyone loves a Morgan. Even me, unless it's broken again.
P.S. Aston have announced that they wont reach budget so if MMC are struggling, they arent alone.
Aston Martin have just announced that they are raising £120 million through a bond secured until April 2022, at a whopping 12% (or 15% if orders fall short).
P.S. Aston have announced that they wont reach budget so if MMC are struggling, they arent alone.
Aston Martin have just announced that they are raising £120 million through a bond secured until April 2022, at a whopping 12% (or 15% if orders fall short).
Shows how high risk they are now considered.
It’s been downgraded to CCC+ By S&P Almost junk bond status
2008 XXVII Platform, Bugatti Blue Roadster 4 Seater
P.S. Aston have announced that they wont reach budget so if MMC are struggling, they arent alone.
Aston Martin have just announced that they are raising £120 million through a bond secured until April 2022, at a whopping 12% (or 15% if orders fall short).
Shows how high risk they are now considered.
Sad isnt it. A company with a chance of competint with Ferrari and Lambo now destined for the scrap heap.