Talk Morgan Forums Morgan Sports Cars Morgan Three Wheeler & Super 3 Chasing the light

yes, who buys Harleys.... guys my age whose children are grown, the mortgage is paid, and they reminisce about the motorcycle they wanted 45 years ago.

Or guys like me who have been riding motorcycles over the last 45 years

ergo... those who can afford toys

Well Bunny as your son is in Marketing he will know that when you are telling the story of the vision and fantasy of the product you create a "sexy" aura around the allure which will appeal to a broader profile than what might be your direct target market. You very rarely see any marketing with old farts like us except for pharmaceuticals or retirement products because it is directly targeted at us.

In this case MMC have done a rather good job of selling that allure and I'm sure this is just the first of more to come.

It s much more difficult to sell things to a bowling ball with white hair, even if that ball is smarter and more capable.

and don't forget pocket catheters....

As a 28 year old and owner of a M3W I have to say this guy isn’t what comes to mind when I think “cool young hipster.” Not sure what they were going for with the selection of cast. He also doesn’t look like he’s enjoying himself much. They must’ve told him to tone it down. Tough to look that serious when driving one of these!