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by Rex_tulips - 30/07/25 07:59 PM
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Joined: Jul 2019
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Part of the Furniture
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Part of the Furniture
Joined: Jul 2019
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I suspect evolution may have played a part in terms of evaluating Morgans and market perceptions thereof..? Me..? I bought into the idea of owning a Morgan directly relating to seeing a Bentley on the road Neilda... all be it a 30`s LM styled Bentley.. (-: Public perceptions can affect how we are treated on the road, which can perhaps directly affect the ownership experience, and having moved on from owning a sports car that seemed to create a mix of Neanderthal reactions from the general public, part of my Morgan purchase decision was that to most folk I might be thought of as a daft old man in a daft old car as opposed to the potential hassle of driving an object of envy... My Morgan worked just great, in that the young blades did not seem me as a threat to their presumed status, thus all the usual areas of challenge from baseball cap wearing yoof disappeared, and even in heavy traffic folk would actually let you out at a junction when driving a Morgan, another example of acceptance might be that both kids in the street and their parents would smile on seeing a Morgan.... Quite the LAST thing I would desire would be the idea of loosing all that to be once again driving an object of envy in the minds of the man in the street.... sigh! I guess the MMC are unlikely to think as do I, for I tend to agree with Howard`s observations in terms of altering the market perceptions of the product of the MMC... when the reality may differ somewhat..? As I have typed previously I have read over many years of the sense of disappointment relative to expectations of the former new car buyers of a variety of marques and the evolution in customer focussed sales maintenance and repair processes, built on top of ever improving engineering quality that a small company would seem very unlikely to to get close to matching. I know not the cost of bringing a Nissan Micra equivalent to market but I can well imagine they are HUGE, and these days it seems that manufacturers mix and match components across the board, as I believe the Mini Diesel while built by BMW uses a Renault Engine, and I think Renault and Nissan have linkage too... How can MMC compete with that..? It seems the modus operandi was to raid the obsolete parts bin of large manufacturers..? I believe my 1985 +8 used rear brake plates from a Ford Zodiac a vehicle which ceased production many years previously to the time when my +8 was a new car..? I think that motor manufacturers are required to maintain parts supply for a period of years after the last of the model ceased to be produced, after which time they become obsolete...? Using such part resourcing skills for ME seemed to be perfect for a manufacturer operating on a small scale with a customer base who were more than happy to be buying into the idea of a vehicle equipped with other than the latest in technology...? Evolution... I suspect much of that has been forced on the MMC by the advance in automotive technology driven by legislation and the "advantage" of digitisation, though I think the engines in early Aero 8`s were perhaps obsolete in terms of BMW usage at the time...? Small manufacture has the potential to create a combination of quite the highest quality engineering, thinking Eagle E Type or perhaps the vintage Bentley re-creations discussed on this forum recently and many others, though I suspect the MMC was not in that market when my +8 was new... as for now... I have no real idea though reading on this forum of the issues some folk seem to be dealing with... hmm..? But then it seems those with issues will ever be quick to air them on the interweb..? I bought into the idea of buying a Morgan in the full knowledge of just about every "foible" ever complained of over a number of years on the www, whereas others with a different level of expectation seem to have been somewhat disappointed relative to their own expectations, and if Morgan is now being promoted as a luxury item.... hmm..? On the other hand while we might like some aspects relating to the imagined increase in value of our Morgans in the marketplace, I suspect they have some way to go relative to Porsche 911`s...? I may have typed previously a friend bought an air cooled 90`s 911 in 2009 for circa £16k, a very similar 90` Porsche with similar mileage is available from the same dealer today for circa £52k, I doubt Morgan residuals can match that.... I suspect air cooled 911`s are plentiful by comparison with Morgans or any of the real exotics, such as Lambo and the likes..? BTW, I am not sure about the value of "look at me purchases", but some of those fortunate enough to be able to afford cars I can only drool over are REAL enthusiasts too.... even the ones who go for all the fluorescent colours and BIG aerofoils.. perhaps that they just have far more courage and conflict resolution skills than do I to drive around in such vehicles ...? I do have an acquaintance who has a couple of Lambos... he likes them...Nothing wrong with that.. ? Many years ago a car salesman lived near the lock-up I had turned up with a beautiful white Miura, it was a recent import which had a bullet hole in the windscreen..!! Seems the Arab owner had become frustrated with reliability issues and shot it...Ouch! ... Perhaps just as well few have guns in the UK....not mentioning any particular vehicle manufacturer of course....!!! Just thinking in type and going back to hiding under my chair.. 
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Joined: Dec 2017
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Talk Morgan Expert
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Talk Morgan Expert
Joined: Dec 2017
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Luddite; totally agree with your sentiments:
"I bought into the idea of buying a Morgan in the full knowledge of just about every "foible" ever complained of over a number of years on the www, whereas others with a different level of expectation seem to have been somewhat disappointed relative to their own expectations, and if Morgan is now being promoted as a luxury item.... hmm..?"
Can't agree more with your comment above, there are many M3W owners who are new to Morgan whose expectations are certainly not in line with the traditional Morgan owner. Even when they ask many questions on this or other sites they still seem to go into ownership with blinkers on. I like you went into Morgan ownership knowing exactly what lifestyle I was entering into and doing it with zeal and enjoyment.
I would not however classify Morgan as a luxury vehicle, an expensive unique quirky vehicle for the enthusiast, yes.
Last edited by britmog; 21/10/19 10:00 PM.
Bruce 1964 4/4 Series V Comp (Megan) 1994 +8 (Maurice) 2013 M3W (Olga)
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Charter Member
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Charter Member
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I can't see Morgans as 'luxury cars' - they're almost at the opposite end of the scale, and all the better for it.
If you are in the market for a Bentley, you don't think "oh, hang on a minute, I've forgotten to put Morgan on my list". I think a lot of the top end cars are not bought for luxury but for "look at me" reasons. The Morgan would fit into that category. Someone who owns multiple cars would then be "look at me, don't look at me, look at me, don't look at me". It's very confusing. Luxury car owners (in my experience) have many cars - some for speed, some for luxury, some for utilitarian reasons. Are they schizophrenic? Are Morgan owners all attention seeking, needy types? We need answers.
+8 4.8
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Moderate or good, occasionally poor Talk Morgan Addict
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Moderate or good, occasionally poor Talk Morgan Addict
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Luxury car owners (in my experience) have many cars ...
According to the programme the average is 15.
2011 Morgan 4/4 1932 Austin 7 Chummy
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Salty Sea Dog Member of the Inner Circle
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Salty Sea Dog Member of the Inner Circle
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Luxury car owners (in my experience) have many cars ...
According to the programme the average is 15. Makes my 3 seem pretty minor then! Not that I'd call any of them "luxury" 
Graham (G4FUJ)
Sold L44FOR 4/4 Giallo Fly '09 Gen2 MINI Cooper ragtop '90 LR 90 SW
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Talk Morgan Regular
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Talk Morgan Regular
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Luxury car owners (in my experience) have many cars ...
According to the programme the average is 15. Makes my 3 seem pretty minor then! Not that I'd call any of them "luxury"  You can be assured though Graham that your Morgan and Landie will not loose any money unlike the thousands that some of those persons spend on their extravagance.
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Joined: Jul 2019
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Part of the Furniture
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Part of the Furniture
Joined: Jul 2019
Posts: 4,614 Likes: 194 |
Many years ago, I ventured into true GT ownership, now whether a GT might be thought of as a "luxury" vehicle or not for the purposes of this discussion..?
The vehicle in question was not one of the more usual Cortina GT`s and the likes, but a Jensen Interceptor, 6276cc of American muscle powering along hand crafted English coachwork skills all put together in Birmingham.. In general most folk were confused by it, in that they had no idea of what it was, and as my day to day transport of the time was a rather rotten old Mini van with a Cooper S engine, I was rather confused by it too... never more so when on a very rare occasion putting the boot to the floor eyes peeled on the road ahead expecting to hear the auto box change up.... I never ever heard that process... and it did change up, if you had the courage to take your eyes off the road during that sort of acceleration, and watch the rev counter needle..!!! The Interceptor was equipped with a Chrysler Torqueflite auto box which was the same as that used by Rolls Royce at the time thus perhaps another luxury linkage..?
BTW, I have a Rolls Royce key ring holding my Morgan`s keys... do I get points for that..? Though in all honesty it was a present, and a product of the Aero Engine division and not vehicle related.. (-:
Jensen interceptors had legendary overheating issues, perhaps more so as they aged (now where have I heard that before) more than likely due to lack of use given the fuel thirst of that huge carb who`s pump jets created a the look of a petroleum waterfall on occasion... I owned my interceptor during the seventies UK fuel crisis... Duh!
As for my Lambo acquaintance, I suspect he could have as many vehicles as his heart desires, but he likes Lambos, however he does have a Porsche 928 which is kept in perfect condition. He has full race a Dodge Viper which he uses in some mad cap US road race where the road is closed specifically for the race and the speeds attained are quite scary, he lost control rolled it and ended up against a huge rock.. he had the car totally rebuilt to as new... Yup very wealthy guys can be as mad as any petrol head on a budget I know.. (-: As Neilda typed my acquaintance also has cars for other more usual tasks, an Escalade or two for family business duties his wife has a Cooper S and daughter has a top line Merc soft top...They like their cars.. (-:
Me... I was born a petrol head, matters not a jot to me if you have oodles of cash or not, to have the opportunity to see and hear an interesting vehicle is quite a special occurrence, perhaps that I am not the envious type also helps in that regard. While driving on one of the very many and narrow roads that cut through the Northumbrian countryside at the weekend I came across a bespoilered viper green 911 Porsche GT coming towards me, I thought it looked rather out of place perhaps more suited to wide roads with a far more open outlook.. none the less it provided a few (if that) seconds of pleasure to see and hear it... each to their own..?
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Smile, it confuses them Member of the Inner Circle
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Smile, it confuses them Member of the Inner Circle
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I would describe any car including and above an honest workhorse such as a Dacia as a luxury in real global context. Anyone who has been lucky enough to enjoy a holiday in Cuba will know what is done to keep their cars moving. So if all of the lucky luxury car owners in the UK have fifteen cars we are doomed to congestion and will need the government to provide a whole new planning program to give our flats and houses sufficient parking spaces! You have to love the gift of perspective 
Everyone loves a Morgan. Even me, unless it's broken again.
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...So if all of the lucky luxury car owners in the UK have fifteen cars we are doomed to congestion and will need the government to provide a whole new planning program to give our flats and houses sufficient parking spaces! You have to love the gift of perspective  Cool down!! The rich with 15 cars will cause less congestion than a family with two cars. The luxury cars are parked in a secure garage and may be driven from time to time. The poor man‘s working cars are parked outside or driven every day to earn money.
Hannes once: Green M3W; 2013 now: Red 4/4 Sport; 2011 and some practical cars for use in real life
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Wave & smile... It's a Morgan Member of the Inner Circle
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Wave & smile... It's a Morgan Member of the Inner Circle
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We can only drive one car at once
2008 XXVII Platform, Bugatti Blue Roadster 4 Seater
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