With reference to George Orwell’s dystopian 1984 novel, this could be why it’s referred to as 101
Novel:
Room 101, introduced in the climax of the novel, is the basement torture chamber in the Ministry of Love, in which the Party attempts to subject a prisoner to their own worst nightmare, fear or phobia, with the object of breaking down their resistance.
New car:
Project 101, introduced as the climax of novel 3 Wheeler ownership, is the Morgan torture chamber in the Ministry of Love, in which the Manufacturer attempts to subject a driver to their own worst nightmare, fear or phobia, with the object of breaking down their resistance.
