"At the end of the day a three-wheel car is a product of humour. All great British products have an element of humour about them.” – Matthew Humphries
There was a
short article in the Birmingham Post last week about Morgan's intention to capitalize on the "highly lucrative" U.S. market. But, the most enjoyable element of the article was the insight into Chief Designer Matthew Humphries' irreverent inspiration for the 3W.
Imagine if other high-end OEMs would start taking their sports cars less
seriously. It takes real courage to discard the ordinary "prescriptions" for design, and yet that's exactly what was needed to catapult Morgan to the forefront of automotive conversation in the United States and worldwide.
Why be generic, when you can bespoke?
