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Aug 24th, 2023
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Joined: Nov 2011
Posts: 7,068 Likes: 21
Talk Morgan Guru
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Talk Morgan Guru
Joined: Nov 2011
Posts: 7,068 Likes: 21 |
Personal view is that if Morgan do not go electric with this, they will struggle to get a decent return over the model lifecycle - numbers will be limited and even more so as the sticker price goes up - cannot see it coming in much below £50k which is a lot for what is realistically a toy and the market for such toys is limited.
Emissions for IC engines are tight and getting tighter and the control systems are getting ever more complex.
An electric drive train is relatively simple, reasonably upgradeable and will have a decent life for the model.
I also suspect the current M3W has not made them any real money with all the chassis rebuilds and various upgrade programmes to cover emissions/other regulations so the new investors will be making sure this one pays out.....
An incisive assessment Dr....
A Morgan Identified Fastidious Owner...
2011 4/4 Bespoke, 1981 Delorean, Auburn Boat Tail
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Joined: Jul 2013
Posts: 435 Likes: 5
Learner Plates Off!
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Learner Plates Off!
Joined: Jul 2013
Posts: 435 Likes: 5 |
It seems like the newer Plus Four and Plus Six models, while "improved", have seem to go up significantly in price. I expect that whatever guise the next M3W takes, may also involve a significant bump in price. While improving the cars, I think they may be pricing it out of reach of some of their target market. For the M3W, I do agree with some of the speculation here, but think Morgan might even try both an IC and EV variant to ensure it will work in multiple markets. So whereas they may lose some of the low end luxery market buyers, they won't lose some of those countries due to environmental regulations. Thus they would be working on retaining the model over a longer model life span.
I've heard that Morgan is looking to expand their sales representation into other high end dealerships, which would indicate they wish to make the higher price less of an issue, whilst increasing their market exposure to buyers who might not have otherwise heard of Morgan. I know they now have an investment group looking to ensure that they turn a profit, it will be interesting to see where some of these new directions take the company.
Craig - Texas, USA
2021 M3W
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Joined: Oct 2020
Posts: 118
L - Learner Plates On
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L - Learner Plates On
Joined: Oct 2020
Posts: 118 |
Well for me, I won't have a battery operated car. So if they make it into a golf car, I will find other things to invest my fun money. I was hoping they would put a BMW motorcycle engine in them. If so, I will be very interested in adding another to the barn
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Joined: Aug 2012
Posts: 2,356 Likes: 2
Talk Morgan Expert
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Talk Morgan Expert
Joined: Aug 2012
Posts: 2,356 Likes: 2 |
Wait And see
A three cylenders bmw ( i8) with a new chassis , rear break disc ....
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Joined: Mar 2013
Posts: 1,493 Likes: 32
Has a lot to Say!
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Has a lot to Say!
Joined: Mar 2013
Posts: 1,493 Likes: 32 |
Not sure if the bmw 3cyl will last long.
On the 218i, starting this year, they already replaced it with the 4cyl.
2010 Violet Aero Supersports | 2012 Green Vantage S Roadster
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Joined: Nov 2019
Posts: 60
Just Getting Started
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Just Getting Started
Joined: Nov 2019
Posts: 60 |
I agreed with Hogzilla until I test drove a battery powered Mini this afternoon. I was impressed. Replace the chunky body with a minimalist 3W alternative and the power:weight ratio could make for an exciting drive . . . and no drive train problems (but you may need a trailer for the batteries!)
Johnny Vans
Brooklands Edition M3W
1935 F2
2021 Mini Electric
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Joined: Oct 2008
Posts: 3,422 Likes: 5
Goodwood Drifter Talk Morgan Addict
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Goodwood Drifter Talk Morgan Addict
Joined: Oct 2008
Posts: 3,422 Likes: 5 |
That MINI is great
And an electric M3W would be great and I would absolutely buy it
Steven
sold: M3W, Aeromax,V6, 4/4 4seater
now: +fourLM62
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Joined: Sep 2012
Posts: 1,959 Likes: 15
Talk Morgan Enthusiast
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Talk Morgan Enthusiast
Joined: Sep 2012
Posts: 1,959 Likes: 15 |
That MINI is great
And an electric M3W would be great and I would absolutely buy it
Me too.
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Joined: Nov 2015
Posts: 7,910 Likes: 242
Just barreling along Talk Morgan Guru
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Just barreling along Talk Morgan Guru
Joined: Nov 2015
Posts: 7,910 Likes: 242 |
The i3 drive system would be great, and it's BMW who are established as MMC's engine partner
Jon M
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Joined: Aug 2019
Posts: 7
New to Talk Morgan
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New to Talk Morgan
Joined: Aug 2019
Posts: 7 |
That MINI is great
And an electric M3W would be great and I would absolutely buy it
I am right there with you. My daily has been fully electric for nearly 10 years and I was first drawn to the three wheeler when the EV3 was announced. The instant torque and unique sound will make it different than the rumble of the S&S but no less entertaining!
Caleb
2017 M3W - Sport Blue - "Nigel"
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