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#784444 25/08/23 05:32 PM
Joined: Aug 2013
Posts: 15,794
Likes: 14
Peter J Offline OP
Formerly known as Aldermog
Member of the Inner Circle
OP Offline
Formerly known as Aldermog
Member of the Inner Circle
Joined: Aug 2013
Posts: 15,794
Likes: 14
A very clever and thought provoking video from MMC.



Watch it.

I get where Morgan is trying to go and the people it is trying to attract.
I really hope they get there.
My year with the Boxster S gives me an idea of what Morgan is trying to do, how they want to position the brand.


Peter,
66, 2016 Porsche Boxster S
No longer driving Tarka, the 2014 Plus 8...

Joined: Jul 2007
Posts: 26,758
Likes: 424
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Yes it is a good watch


JohnV6
2022 CX Plus Four
2025 MG ZS EV aka Trigger
Joined: Jun 2021
Posts: 1,784
Likes: 53
Talk Morgan Enthusiast
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Talk Morgan Enthusiast
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Might want to replace the box weave carpets with some rubber mats to cope with the muddy boots and trainers innocent


Peter
2009 3-litre Roadster "Ivor", royal ivory / green
1 member likes this: Alistair
Joined: Jan 2022
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Just Getting Started
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Just Getting Started
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Maybe a bit too much Sophie and not enough Morgan? The car seems replaceable for any nice convertible without changing the message of the film


2023 Plus Four hopeful
Joined: Nov 2012
Posts: 251
Likes: 14
Learner Plates Off!
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Learner Plates Off!
Joined: Nov 2012
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This seems to be a more accurate representation of her reality:

https://www.challengesophie.com/blog/category/building-my-dream-custom-vw-campervan

And how do you get your mountain bike, and your road bike, and your tent etc in a Morgan? (and gold clubs as well now that I think about it). It can certainly be done, but it wouldn't be my first choice. Not saying the Plus Four isn't a great car but I feel the advert is trying to sell an aspirational lifestyle that does not actually exist or could not be practically carried out in the way the advert portrays. Maybe that's the point of advertising though.

Last edited by SCX358G; 25/08/23 07:34 PM.

Dave
Blue 4/4 1969, Green +4 1953, (different) Green +8 1977
Joined: Jun 2021
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Talk Morgan Enthusiast
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Originally Posted by SCX358G
This seems to be a more accurate representation of her reality: https://www.challengesophie.com/blog/category/building-my-dream-custom-vw-campervan.

If this is another exampe of an Aspirational Lifestyle, I can't help conjuring-up a budget version of the young Donna and her dungarees in "Mama Mia, Here We Go Again" and to be honest, that infamous number by Smokie (substitute "Sophie" for "Alice" -- Google it, but not if you are easily offended)

[Linked Image]


Peter
2009 3-litre Roadster "Ivor", royal ivory / green
Joined: Sep 2008
Posts: 953
Likes: 91
formerly known as Hugh Jorgan
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formerly known as Hugh Jorgan
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What.......?
I'm lost.
Lovely backdrop, beautifully filmed, utter drivel.
Morgan is doomed if it is waiting for 'Sophies' to buy cars in any numbers that might keep the factory running and the Italians in profit.

I've been in the Morgan world for a few years and I can't really remember ever seeing anyone who looked remotely like a Sophie driving a Morgan. I can't remember seeing anyone who looks like most of the folk in the current MMC advertising blurb for that matter.🤷🏻‍♂️
Mainstream advertising nowadays shows realistic representations of the sort of people who their product is aimed at, different colours, ages, sexes, religions and sexual persuasions, but in reality 98% of the people who buy Morgans are grey haired or bald, old white men, but MMC adverts don't represent that.😆

1 member likes this: xc68anc
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Has a lot to Say!
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Has a lot to Say!
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Sorry to say this Julian ... but you have not realized or understood the effect of an advertisement.
The gray-haired or bald old white man wants to be like Sophie and is the target group in the campaign 😀


Clemens

PlusFour Red Baron MY 2022
Joined: Jan 2007
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A
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A
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I used to like Charles's video's when he promoted the new models, his passion for the cars company and workforce just shone through. This could be an advert for walking boots perfume the country side. Here's one for you Sophie your not getting into my car with those boots on, target audience or not......Em

1 member likes this: Alistair
Joined: Mar 2009
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N
Talk Morgan Addict
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Nice advert for Scotland. What's it got to do with Morgans?
I just love Sophie explaining how we should live and then saying she's a trailblaser because she doesn't want anyone telling her how to live.
Nice, modern, infantile messaging...typical of consultantcy marketing.

1 member likes this: Graham, G4FUJ
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