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Glitch
by BobtheTrain - 18/07/25 05:47 PM
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Forums34
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Posts812,876
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Most Online1,046 Aug 24th, 2023
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Joined: Jul 2007
Posts: 26,746 Likes: 419
Member of the Inner Circle
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Member of the Inner Circle
Joined: Jul 2007
Posts: 26,746 Likes: 419 |
Today I have seen a report about the Microlino in German television Loud engines electric motors, no Airbags, minimalistic equipment and more than 20k € for the best version  Just like a Morgan
JohnV6 2022 CX Plus Four 2025 MG ZS EV aka Trigger
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Joined: Aug 2014
Posts: 2,062 Likes: 57
Talk Morgan Expert
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Talk Morgan Expert
Joined: Aug 2014
Posts: 2,062 Likes: 57 |
Ohhh: John you have just bought the wrong car 
2005 4/4 1800ccm Duratec and a lot of HONDA CX500.......
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Joined: Jul 2007
Posts: 26,746 Likes: 419
Member of the Inner Circle
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Member of the Inner Circle
Joined: Jul 2007
Posts: 26,746 Likes: 419 |
They are quite impressive but I prefer my morgan  ![[Linked Image]](https://www.tm-img.com/images/2024/07/14/20240714_100832.jpg)
JohnV6 2022 CX Plus Four 2025 MG ZS EV aka Trigger
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Joined: Feb 2016
Posts: 7,916 Likes: 216
Talk Morgan Guru
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Talk Morgan Guru
Joined: Feb 2016
Posts: 7,916 Likes: 216 |
Is there a right hand drive version 
Richard
2018 Roadster 3.7 1966 Land Rover S2a 88 2024 Royal Enfield Guerrilla 450 1945 Guzzi Airone
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Joined: Mar 2009
Posts: 11,220 Likes: 159
Smile, it confuses them Member of the Inner Circle
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OP
Smile, it confuses them Member of the Inner Circle
Joined: Mar 2009
Posts: 11,220 Likes: 159 |
I believe they have just released sales in the UK however I must admit I did not look to see if they had made it RHD as well. I made the assumption.
Something I see becoming more and more challenging in the future.
Everyone loves a Morgan. Even me, unless it's broken again.
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Joined: Oct 2019
Posts: 5,041 Likes: 312
Charter Member
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Charter Member
Joined: Oct 2019
Posts: 5,041 Likes: 312 |
Well 35% of the world's population lives in countries that drive on the left! 🙂
As for the Microlino it's so wee it's a bit of a moot point!
K
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Joined: Dec 2009
Posts: 35,769 Likes: 468
Tricky Dicky Member of the Inner Circle
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Tricky Dicky Member of the Inner Circle
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Posts: 35,769 Likes: 468 |
Yes just that, my Dad had a Heinkel and it was LHD, it makes no difference really as you won’t ever be overtaking anything  Just like this one. ![[Linked Image]](https://tm-img.com/images/2024/07/15/hei.jpg)
2009 4/4 Henrietta 1999 Indigo Blue +8 2009 4/4 Sport Green prev 1993 Connaught Green +8 prev
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Joined: May 2017
Posts: 1,525 Likes: 37
Talk Morgan Enthusiast
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Talk Morgan Enthusiast
Joined: May 2017
Posts: 1,525 Likes: 37 |
Ford in NZ are stuck with a heap of Mustang MachE model year 23 as people that pay for Mustangs here want a V8.
99 plus 8 indigo
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Joined: Mar 2009
Posts: 11,220 Likes: 159
Smile, it confuses them Member of the Inner Circle
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Smile, it confuses them Member of the Inner Circle
Joined: Mar 2009
Posts: 11,220 Likes: 159 |
So the continuous re-cycling of names seems a bit haphazard. Where is it going?
Customers new to the market (and hence hopefully your long term future customers if you snag them at that age) do not have an understanding of what a fun thing a real Mini was (a long time ago) and so how does the original value of the name bring significant value? Or is it just about being able to put up pastiche black and white segments in car adds. Lets face it if you ask most of the yoof who twiggy is they will have no idea. The same is true of the FIAT 500, I doubt any one (with their right mind) under 40 would have even seen one, never mind have rosy tinted spectacles of driving one. By modern standards making the old (Nuova) 500 the benchmark in the add makes no sense? The new one is totally formulaic and has nothing of the innovation of the old new one.
So it would appear that using the name where the old models do not exist but the actual new product does almost match the style of the old one gets away with it?
Then progress to Mustang (Mache) and Crapi, an easy way of distinguishing between the original (Capri) and new (Crapi). The real (V8) Mustang is still in production and so direct comparison can be made and the Mache is left looking daft. I do not think it is a bad BEV/SUV compared to many but it acquires a bit of a stigma by using the name. I hear one whining up the hill each morning and in isolation it looks okay. Every time I see one all I think is "that's not a Mustang, do they think we are stupid, fools, I am not buying a Ford if that's what they think". More chance of a negative reaction than a positive? I know we have a couple on the forum so would welcome their feedback and apologise in advance for my negative portrayal. How did the name impact your decision. My opinion being only/exactly that.
Looking at the Crapi, like the Mini it is unlikely that the younger audience is aware of the old car. Other than their parents having possibly conceived them in the rear of it and getting that cheeky grin when asked "was it a cool car?". So, again, the benefit of trashing the Capri name is? Sepia toned nostalgic photos in the add because they need something to provide differentiation between that and every other VW/Geely sourced iPad charger SUV on the market. That no one wants according to current sales figures. That's before we look at the frighteningly me-too Polestar styling. Same size as the Mache you say, how odd, I wonder what happens to the Mache next cycle? Poor sales figures and overlap so it's not being replaced, what a surprise.
The irony is that they bought back the Puma (lovely little Coupe using excellent Fiesta running gear on first launch) as the first modern SUV and with the removal of the Fiesta it sells very well. Fair to say there was a little bitching about the use of the name but it did not stop the sales once they forced us into it. So on the next round of brain dead planning we can see that the Puma will come back as yet another BEV/SUV as it is already half way there. Perhaps using the VW ID2 platform?
So whats left of Ford Europe, are we on the way to the far end of a cul-de-sac, irrelevance and extinction? Will Ford Europe just become another brand under the VW empire? Audi, VW, Skoda, Seat, Cupra, Ford. Will the US just sell it off to them?
The alternative, a new identity. Polestar, Pork Taycan and to a large extent the ID range so comparisons are not made directly. I would love to be a fly on the wall when all these decisions are being made in the various boardrooms.
(Ford Boardroom, Crapi sales tank and there is a boardroom fight. They have little to fall back on, Fiesta and Focus having been shot.) Why did we choose that name for that car? Did we not learn from the Mache episode? We already owned the name and web domain sir/madam boss, do you know how expensive it is to get a new unique .com domain? Yes, about 1/1000000th of the amount we spent re-skinning and promoting to market someonelse's toy and then tanking a company and it's share price. Now I can never go on holiday to the Amalfi region as the locals will eject me for wrecking the name of the beautiful island.
The more I look at the industry right now the more I see some really odd activity. Between this vacillation, tariffs, government short term meddling in green (ha) targets, work from home and a tightening economy you have to worry. China, welcome, we have made it easy for you.
/semi-ironic, incomprehensible mode off.......
Everyone loves a Morgan. Even me, unless it's broken again.
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