Talk Morgan Forums Community The Malvern Arms Trad prices ..versus owners dreams..

Yes that "decision tree" is the way to go. Beware that a flowchart can send you round in circles, as with Catch 22. In the eponymous novel, an army psychiatrist invokes "Catch 22" to explain why any pilot requesting mental evaluation for insanity hoping to be found not sane enough to fly and thereby escape dangerous missions, demonstrates his own sanity in creating the request, and thus cannot be declared insane. So bottom line: sell it and move on.

Nice flow chart that always leads to continue flying missions

I was interested in writing a flowchart or decision tree in a drawing package but I thought why bother seeing TM_IMG can't be accessed. How did you load your picture?

Nothing wrong with TM-Img - working perfectly unless you have a shonky antivirus package

On TM there was recently a post, by an owner, regarding the sale of their Aeromax.

Their car sold for £130,000 and had circa 8,000 miles on it - this was at the end of October 2024. They had it advertised on Autotrader for £180,000

In June of this year, another Aeromax, with exactly the same colour scheme and with less than half the miles (3,100) sold for £120,750 - it was also car #1, which, to some, would have a more interesting provenance.

The car that sold for £130,000 in October was sold for £142,500, with 6,600 miles on it, in November of 2022. So, two years and 1,400 miles later it sells for £12,500 (+ fees) less.

I have heard of both an Aero 8 S5 and another Aeromax that sold for considerably less than the prices being advertised (the former at c£70,000 the later below £120,000).

In my humble opinion, what is occurring is two-fold.

Firstly, used Morgans are now feeling the same (normal) depreciation, and market adjustment, as the rest of the luxury car market (gone are the post Covid/post-Covid years of buying a performance car, driving it for a year and then selling it for what you paid for it, or more!). For most of us, this is normal and the blip in the last 3-years was viewed as an anomaly - not the new norm. However, I have spoken to more than a few people who predicted this trend of buying 'niche' products, and the value being retained, to continue on.

Secondly, Morgans, specifically traditional ones had generally benefited from very low depreciation - often due to slow supply and high demand. Over the past decade, demand seems to have come level with supply and thus the strength of used prices has softened. There are other variables, obviously!, but without getting into introduction of the CX, multiple model years changes, etc, the supply vs demand seems most pertinent.

In the case of the Aero product line, residual value was a lot softer and it was only the ever marching price increase of the new models that offered a little bit of protection on used prices. The Aero also suffered from Morgan dealers, more often than not, being unwilling to buy back, or even part-ex, the Aero product they sold in the first instance - this, imho, does little to instil confidence in the marketplace.

So, in the case of trads, supply now appears to be outstripping demand and the Aeros are being lumped into the luxury car market, which, much to the frustration of car dealers, is no longer experiencing a surreal surge of used cars being sold for more than the unobtainable new versions (surprise surprise!). Interestingly, the watch market is having the same financial reckoning.

All imho and just my thoughts having watched the markets closely for over a decade.

One of the positives (all other things being equal) in the favour of the trads, is they are no longer being built it is now a given finite number of trads in existence which can only go down over time, which should have helped their prices. Unfortunately it looks like the size of prospective buyers in the trad market place, seems to be pretty loaded towards those of a retirement age, appears to be shrinking and its not attracting new followers to that specific market.

Secondly there is far greater visibility and marketing of the CX Morgans by comparison and CX specification and build quality are far higher and the cars are less maintenance intensive as the trad. If you are new to the marque and eg you have a choice of going on holiday with or without a grease gun, ie trad or CX, which you will have to use at some point in a trad, I know which option would I take!

I also think we are seeing a traditional downwards spiral in a recession be it cars or watches as people liquidate to raise cash. High interest rates must be biting, and credit is no longer cheap.

I think your summing up is pretty well spot on Simon.
Watches (Rolex) and sports/collector cars both went silly at a similar time.

Demand was very high, the Rolex Daytona with the ceramic bezel caused a storm when it was released. Very low supply caused used prices to increase totally out of control. Everytime one was sold on it went for more and more money. The frenzy spread to all the other Rolex sports watches, and all prices went berserk. Some folk are now probably left holding watches they paid way too much for now the market has settled.
It was a similar story with the Porsche GT3 and GT3rs. Unless you bought several cars you didn't want you had no chance of getting a GT product.

I guess that not having to pay tax on profits fueled the frenzy.

A look at a dealer like Watchfinder tells a tale. They have a huge stock of watches which look very expensive in the current market.
That's a situation that is mirrored in the classic car world.

Morgans have always been, and will continue to be, niche. It's a small market and the 'traditional' buyers are getting older and aren't buying the cars any more. MMC's problem now is to try and find a new client base in a market which has all but stopped.
I noticed that another 'new' dealer has been taken on by the factory at Silverstone.
Good luck to them, if the 'legacy' dealers can't sell new cars I think the new dealer might have a hard job.....!

Simon, nail head

As a seller you only need one buyer. If the wants match, any car will sell, and then it's just about agreeing the price. That hasn't changed.

Same as any other pic, I saved it on TM Image Library then copy the BBCode (there are loads of posts on TM as to what that means in human-speak......) and paste it into the active post.

I am using Norton and it kept blocking the site. I just read the other thread with 10 page of people having issues which oddly seems to have pole not having issues with Norton. I just put TM-Img into my list of sites to exclude scanning and can now get in. Reading the other thread it appears that paying for virus protection is someone we don't need any more now Windows has been upgraded and does a better job.


Yes, I loved using TM-IMG uploaded about 4 or 5 images in one go and copying the BBCodes for the lot. My issue was Norton telling me TM-Img had more viruses than a Soho Street Girl. The last thing I read on the other thread before going away for a while was someone uploaded an image that caused issues, but reading it now it seems it is the Anti Virus software.