Talk Morgan Forums Morgan Sports Cars Classic Morgans (pre-CX) Trad prices

The red plus 8 in Williams nearly on its second birthday on the car lot.

Seems the sale didn't go through at Bonhams as the current owner has had the car since 2016.

Could be a very cheap car for someone, is it known to anyone here ?

2022 and 2023 unsold new cx morgans at dealers don't help.

It does seem that Morgan themselves seem to be handling more sales directly with the customers, indeed actually encouraging this whole purchase experience. Good some might say, but the dealer network is mighty thin on the ground and if they Peeeeee! the dealers off then those dealers will be forced to look at shifting allegiance brand wise. They will have no choice as that loyalty could break them.
Looking at what sells at the dealer end are ex demonstrators and cars they were obviously forced to buy in for stock. This is a reflection of a minor manufacturer, where a large producer would retain ownership until the sale, offer discounted prices on older stock or sales incentives via a bonus systems. This causes the Morgan dealerships to suck up the depreciation costs internally and quite honestly they can't afford to do that. Look at the site here, talk morgan, and see the trad owners that are trading up into the CX and newer cars. Mainly all are buying what is in effect a car at a bargain price compared to what it was less than a couple of years earlier and only a couple of thousand miles registered; not even run in and the initial issues probably all sorted out! If Morgan think or indeed know that they are getting things right then they are clearly targeting a different market sector, but two glaringly obvious problems are shouting from the tops of the Malvern hills. Where is the service and repair facilities that Morgan can provide for these highly technical cars and Where are the skills at dealership level to support them. I owned BMW cars since living in Germany in the 1970's and my last BMW was a 2012 registered car bought new. It is the last BMW I will ever buy (sold long ago) as quit frankly the dealers are stealers in every respect! They certainly fail to fix your car, can't even carry out a successful service without causing a problem or damaging something and then expect you to pay them to sort it out! Damn good luck to any idiot that buys a CX + Morgan with BMW running gear as sooner or later you will end up knocking on the door of the shiny glass building with the B+O television and expensive coffee machine that incidentally despite its cost still makes crappy coffee..... still, they're used to sub standard service so that should fit in well! If their so called highly trained technicians fail to provide a good service to customers of there own brand vehicles then how do you think they will cope with your Morgan when it arrives on their doorstep!
Bet you some of these new CX and beyond owners have already been directed in that direction...... Oh! Deep joy!

Sewin. New owners who have parted with their hard earned could quite easily be offended bye your post. If there weren't any idiots as you describe us there would be no MMC.Get over it ...

Probably anyone who buys a Morgan has to be a little idiotic.......😁 Strange, odd, unique, eccentric.........!!!
A morgan is a heart purchase not a head one, no one really needs a Morgan....🤯😂

I am concerned about the 'legacy' dealer network. The Italians and their new business model don't seem to allow for the mom and pop small scale dealers which have been the basis of Morgan sales for the last century or so.......

If some of the CX cars with dealers are owned outright by them, and have been sitting in their showrooms for years, then this clearly isn't sustainable.....
This doesn't help when the dealers are in direct competition with the factory sales department and any discounts that they can offer.

I know that some of the more established dealers certainly don't need to sell new Morgans to stay in business, and possibly continuing to sell them could ironically put them out of business......🤷🏻‍♂️

🇬🇧

Eccentric maybe even a bit odd ball but idiotic, don't think so.....

My old Brooklands is now reduced again to £38250.

Well Aerotaff we shall see, I sincerely hope I'm wrong but I really cannot see how!

Offensive, well it's my opinion and I cannot quite see where that is offensive to you or anyone else. That would have to be a personalised attack and this is not! Buyers of new Morgans can reach their own conclusions based on their own research, caveat emptor but, would you buy a new one when 2 year old options have already dropped in value by a third? That is a serious question by the way.

Well, Julian has a point too in his description of classic buyers.... we really are. When we bought classic's new they would suffer a small drop over the first 4-5 years but then tend to level out at a price (retail granted) that reflected the original purchase price. This certainly does not reflect the current history albeit brief of the CX and onward variants and has had a serious knock on effect to the classic market. Money in the bank in reference to a classic was not quite a correct statement but money under the mattress might have been more accurate! This resulting in that existing customers of classics are not flocking in their droves to get their hands on one and lets be honest, these are the same customers who where buying the latest model of their tin-tops when a new switch appeared!

Now wait until the BMW foibles start to rear their ugly heads, Morgan will not be able to cope with the complexity of these systems neither will there be the resources within their network or either knowledge or ability to sort the many issues that will arise, the buyers will then be able to appreciate first hand the money making regime of Bring Your Wallet or BMW! I wouldn't be surprised if BMW had made sure such a situation were in fact engineered to happen this way!

The ethos that HFS designed and marketed his cars for seems to have been lost. Yes, things should move forward but if that's what the big new dream of the manufacturer is then stop trying to make a perceived traditional driving experience and look to the car and insist its a MORGAN.

I thought there was a difference between being offended and offensive but there you go. Morgan have been fitting BMW engines for 24 years and fairly bomb proof. To say BMW are engineering issues is a bit sad I will leave it like that.