There are plenty of people with lots of money that can and will continue to buy Morgan’s. The concept of this offer at current moment is nothing new , it’s been around for years on cars , Plant machinery and motorbikes. It doesn’t smack as desperation at all.
Go to the factory and look at the updates that have been done, new cafe, sales area and showroom , shop update, building work going on at side of service buildings.I’m sure deep down in some perverse way, a lot of people would love Morgan to go bust so they can say I told you so, and moan on even more on this site.

I’m 52, so be 82 in 30 years time. I hope Morgan have a big modern new building to work out of by then. They have ditched the bit of old ash, and the old factory is a selling centre and continuing tourist attraction for factory tours of how it used to be. Keep the progress, new ideas , new shapes , different engines or electrical propulsion ideas coming. Because if they where still making a trad, no youthful middle agers would be buying them.

Remember to take your happy pills tomorrow morning.✌️