Not just that but they ex
pect 85% of existing customers to move on, and are seeking those elusive 85% of customers who will be so into an EV Jaguar.
Jaguar managing director Rawdon Glover said taking new cars off sale was “intentional” as it looked to create a barrier between the old models and the new-look Jaguars.
He said: “We need to change people’s perceptions of what Jaguar stands for. And that’s not a straightforward, easy thing to do. So having a fire break in between old and new is, actually, very helpful.”
“New Jaguar is a brand built around exuberant modernism. It is imaginative, bold and artistic at every touchpoint. It is unique and fearless.
That last bit looks like Jag's marketing dept has been playing with a hipster architects dictionary
