Luddite, I did notice the backward smiley and was wondering if that was intentional :-).

John, FWIW I asked the "DeepResearch" AI the following: "Analyse and compare the typical age and net worth of Morgan owners today vs. 1995. Describe whether the demographics have shifted and, if so, in what ways. Use all available resources."

The complete answer is very long and detailed, but the conclusion is as follows, which will I suspect surprise just about no one on TM:

"In conclusion, the Morgan owner of today is generally an older, wealthier version of his 1995 counterpart. The passion for the marque’s timeless style and driving experience is a constant, but the entry ticket has grown pricier and the audience greyer. The buyer demographic has shifted upward in age by roughly a decade or more, and upward in net worth into higher brackets. Morgan has indeed become more exclusive, relying on a cadre of loyal, well-heeled enthusiasts. Whether this trend is sustainable is a question Morgan Motor Company is actively grappling with – hence their efforts to modernize and attract younger buyers without alienating the existing ones. For now, the evolution is clear: from 1995 to 2025, Morgan’s private owner base in the UK has evolved from merely mature and affluent to even older and very affluent. The brand’s challenge ahead will be to broaden its appeal to a new generation so that in 20 years the typical Morgan owner isn’t only in his 80s with a sizable pension, but also in his 40s with enthusiasm and enough means to carry the torch forward."

This analysis focussed on the UK market.

One very unscientific observation I have is that the Continental cohort of Morgan fans is maybe a bit younger -- I have heard that in France Morgan has a strong following amongst (and I kind of hate to use this word since it has some negative connotations which I really don't intend here) "hipsters", by which I simply mean people a good few decades younger than me who are skeptical about the all-digital-all-the-time mode of modern life and seek a more grounded, more "analogue", authenticity, which is so magically embodied by Morgan cars.

My daughter helped me grease the kingpins yesterday, lying on the old leaves and twigs while dodging the pinecones dotting the dirt driveway on which our Morgan sits under a canopy of pines. She carefully held the tip of the grease gun in place while I pumped. It was one of my (and, I hope her) happiest moments in a long time.