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+8Rich, Graham, G4FUJ, Joske Vermeule, Luddite, Ruut Bianchi, Themorganeer
Total Likes: 11
Original Post (Thread Starter)
#833139 10/31/2025 5:44 PM
by Lordofthewings
Lordofthewings
An email received today from MMC highlights this video

I'm sure we saw that before (lifestyle / target market / vintage camera....), nothing new there so why now ?
confused2
Liked Replies
#833185 Nov 1st a 06:27 PM
by CLPlusFour
CLPlusFour
Sorry for side drift... for me, this is the best Porsche advertising video.

[video:youtube]
[/video]
2 members like this
#833203 Nov 2nd a 12:18 PM
by Clipper
Clipper
Originally Posted by Lordofthewings
Originally Posted by Julian BB
IMHO......... if MMC want to attract good looking trendy youngsters instead of beardy weirdy old farts they need to be far more radical in the design dept....BUT.... make the cars more affordable, improve build quality and stop the leaks......
Don't overlook that good looking trendy youngsters will eventually become beardy weirdy old farts, but beardy weirdy old farts will never become good looking trendy youngsters.
Would you buy a used Morgan from a good looking trendy youngster ?

Might be a tough sell for the advertising agency with a typical Morgan demographic.

[Linked Image]
2 members like this
#833208 Nov 2nd a 02:32 PM
by Simon
Simon
Originally Posted by Mikemog6
Porsche... need to accept in order to survive they need to produce cars that customers want to buy instead of chasing a market that doesn't exist.

Porsche are doing just that. The GT cars, including the Sport Classic, are unobtainable, unless you have an incredibly strong buying history with Porsche; anyone who has bought one at list is sitting on a vehicle with ridiculously high residual values. Models like the Macan EV and Turbo have long waiting lists and Porsche don't struggle to sell the 911. Boxsters are available but this, imho, is due to there being more competition in that segment; whereas, if you want a four seat sports car, the 911 is pretty much the only vehicle in the market place.

It is no secret that I love 911s, in particular the 993, 964 and older. I was chatting with a friend yesterday, who took his first test drive in a 1970s 911 last weekend and he was amazed at how capable and uncompromised it felt. He was comparing it to other 70s classics he'd owned and felt it hammered home the point as to why so many auto makers have gone by the wayside and yet Porsche is still here making the 911. I have to say I agree. In 2008 I drove a 1973 911 Carrera RS; it had always been a 'dream car' for me and I had the chance to drive one that was for sale (not knowing prices were about to go insane!). The car in question was a little untidy, needed some work, but was matching numbers. I drove it with trepidation, thinking 'they say never meet your heros' but after the drive I was blown away with just how brilliant it was. It still sticks with me as to how good a vehicle it was. Porsche captured something special with the 911 and to my eyes, it is one of the automotive icons.
2 members like this
#833164 Nov 1st a 11:17 AM
by Jens
Jens
I like the Porsche video much better. It tells a little story. The Porsche couple is rich, likeable, and lively. The Morgan couple comes across as rich, unlikeable, and affected. Instagram generation.
1 member likes this
#833167 Nov 1st a 12:47 PM
by Luddite
Luddite
The Porsche vid seems perhaps a tad flawed, in that were I living the sophisticated lifestyle portrayed, I doubt I would choose to have a large roundel on the door of my Porsche...?

I thought to provide an alternative insight with just a couple of pics, sorry no video.. (-:

How about SCOTTISH 2025...?

Also sorry, don`t have a swimming pool , but I do have a septic tank in the lawn which I installed a while back...

However I do own a Porsche and this year my old Mid 80`s +8 has been the machine of choice when seeking to enjoy a bit of back road driving, it having covered more miles this year than the Porsche.

Why..? 50MPH in the Morgan feels like 100MPH, whereas 100MPH in the C4S feels like 50MPH.

Added to the above, I do not own a Leica, took the pics with an old Nikon D800
I had also grabbed a pic of the Porsche with my iPhone which made a better job of capturing and processing it than I ever could... Sigh.!

Sorry, had issues trying to find the correct embed codes for the Morgan pic, you may have to click on the link to open it... Sigh.

https://www.tm-img.com/image/id5LS

[Linked Image]
1 member likes this
#833217 Nov 2nd a 05:31 PM
by Julian BB
Julian BB
Originally Posted by Clipper
Originally Posted by Lordofthewings
Originally Posted by Julian BB
IMHO......... if MMC want to attract good looking trendy youngsters instead of beardy weirdy old farts they need to be far more radical in the design dept....BUT.... make the cars more affordable, improve build quality and stop the leaks......
Don't overlook that good looking trendy youngsters will eventually become beardy weirdy old farts, but beardy weirdy old farts will never become good looking trendy youngsters.
Would you buy a used Morgan from a good looking trendy youngster ?

Might be a tough sell for the advertising agency with a typical Morgan demographic.

[Linked Image]

😂😂😂
That is so close to the truth........
It could be a noggin photo or a shot from the miscellany...........😂

Somehow though the Italians/MMC/designer team seem to think that the typical Morgan buyers look like George and Amal Clooney.....and have a similar net worth.....

🇬🇧🇬🇧
1 member likes this
#834610 Dec 2nd a 03:50 PM
by Morganmike
Morganmike
Graham, back in the late 90s I had to take one of those along with some other vehicles when a f’friends’ Company went bust owing me a lot of money.
We ran it for a little while but it was a bit naff and neighbours didn’t like it parked.up ! Must have been the vinyl wood look on the sides and the orange paintwork………
Best MM
PS Never got the majority of the money back !
1 member likes this
#833147 Oct 31st a 10:16 PM
by John Wilcox
John Wilcox
Im not sure what goes on in the heads of the morgan marketing department. That does not look like the lifestyle of the average morgan owner to me.if that's their target market I think they are doomed
1 member likes this
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