There have been two dealers in Yorkshire during the last 20 years. One was in Otley; it was a Ford garage which eventually closed down. An order-taker and also did a bit of servicing, but never seemed enthusiastic - never any Mogs in the window. The other opened a dealership just outside Harrogate, and then after a few years moved it to the company HQ in Bedale. Neither very successful - it would seem that canny Yorkshiremen prefered to get their cars from Co. Durham or Lancs, or more recently Lincs. Or Sedburgh for servicing. It's not enough to just open a dealership and expect people to flock to you: you have to live and breathe Morgans to be successful.
