What about the fact that that you are a high profile advert for Gulf and Superdry?
There must be some value for these brands in you guys running about with their logos highly visible and creating a lot of attention.
I am surprised this is not reflected in some kind of goodwill subsidy rather than a special edition premium.
I think a £3k discount would be reasonable. Money may not be an issue on such a discretionary purchase, but there is a point - the brands must be loving it.
You know it makes sense! 
