I don't think there's a cut-off for when something becomes a 'toy' based on price - people spend an awful lot of wedge on cars because of passion and some will use their cars as dailies because they are now told they can do it. Same goes for what is considered 'realistic' - a lot of people would consider a car four times the national average salary to be anything but a dream.

At least they are honest when they say it isn't going to be exactly the same as a mass produced car because they don't have the facilities. All these brands attract a certain 'type' of customers and those that don't fit the profile invariably get annoyed and go elsewhere. That is true of most things though, not just cars.