The design team will win the price for the masters of ugliness. In my view the car is so much out of proportion and reminds me more on a Bobby Car which definitely served as a model but was not reached:
www.meinspielzeug.ch/webautor-data/7/4004943135016.jpgIf they take so much money to realize their project, they could have done at least a car clinic or two (in depth focus groups with potential clients and so on...)