I had a long chat with Richard Williams about Morgan vs Lotus.
Both make about the same number of cars, Lotus factory is ultra modern and high-tech, but they run at a loss. The Morgan factory is the reverse, in all respects.
A Lotus, from new, depreciates rapidly and will have some niggles, mostly electrical. A new Morgan depreciates slowly and may also have a few niggles.
They are very different driving experiences, but the Lotus lacks character and crucially, well off middle aged men with enough disposable income to buy what they want don't want a Lotus.
