I think the last few comments are a little bit flippant imho.
You are giving the impression that the 3W and the AeroMax have been cobbled together underneath a stylised body. A fag packet job marketed by a perfume sales team.
Don't believe that at all.
Sure, they've been too ambitious for their size and financial capability. They have stumbled for trying to aim a bit too high.
No need to shoot them for it. They've done some good work over all. At a time when many car companies have been trying every trick in the book to sell cars. So the limited edition hype is a risky strategy for a low volume specialised producer, but they haven't done all that badly, considering these tough economic times.