The IFR is aiming for the same audience as the original ring record scrappers -
http://www.donkervoort.info/Not sure why they have done it though - there are as has been said plenty of cars in that arena. Personally if you're after the ultimate in track focus it's got to be a radical - or if you want road capability too with a roof then an Ultima surely looks and goes and certainly sounds better.
Its good to see lots of small companies having a go, it just makes Morgan's current range all the more attractive when you see what you're getting for the money.
Have to agree with Boshly on the syle aspect of the Max - to me it's one of those cars like the Merc 300SL that in 50 years time will still be undeniably a style icon...