I don't believe it costs anything like that here (Oz).
Had it fitted to my 2014 4/4. Too early to tell if it 'works'. But it was fitted to all front exposed body parts and with incredible detail - like round the Morgan wings above the grille, and between the headlights and bonnet.
The best bit is it's informally called an invisible carbra. If you want to know what a carbra looks like see here!
http://www.carbra.com.auJust too bad they don't make one for a Mog!!!