We just are not their traditional audiance.
They are a business
They have a target audiance (in order to then sell themselves to advertising spots)
They have a position relative to other advertisers
Align all of those and see how a Morgan fits into the profile of that magazine.
Evo likes to be off-beam and so Morgan fits in.
What Car is solid and predictable - not likely to go over the top on an M3W generally is it ?
Autocar and the M3W surprised me, in a good way.
I love it when they write about a car and don't realise that the vendor is not really worried about UK sales and has totally designed it for the EU or French or US markets and so the choices are biased to that decision. Same issue.
