The name in the background in the video was PPG , who are a a very name in automotive finishes , they do OEM as well as refinish. If they are really behind this, then I would normally assign it more credibility than usual.
However although not an expert on paint (but at least one contributor here is!) I am really not sure that this is chromium metal based. Heavy metal legislation on both sides of the pond has seen an enormous decline in the number of metal finishing shops , of which the highest number were chrome platers. These have died because they could not afford treat their residues in compliance with modern legislation , plus of course other H&S issues. What remains are smaller specialist shops who mainly work for the aero industry where prices are MUCH higher, and the increased profitability allows them to recoup costs for post processing treatment
There has also been a big switch between 2 different states of chromium. I may be wrong but I think it was hexavalent chromium to trivalent, and again this was for H&S issues (hexavalent chromium is a proven human carcinogen) . This also shut down a lot of platers who could just not afford to switch to the alternative technology.
Spraying a coating means that there will be airborne particles which are even more regulated because they can enter the human respiratory system more easily. The sprayers in the video are using masks and absorbers, but unless I am mistaken not full breathing apparatus with external air which would almost certainly be mandatory if chromium metal was indeed being sprayed.
As with all coating technology the secret is in the preparation of the substrate, even the best "bling" surface in the world will look less than good if the prep is skimped or not done very thoroughly indeed.
In short I suspect this is a coating that "looks like chrome" and "feels like chrome" (at least for a short while) , but lacks the long lasting easy care nature of the metal. I don't know what the base is (perhaps Deano does?) but my guess be a non-aqueous dispersion with a special grade of coated titanium dioxide, and possibly some mineral particles to give high reflectance (like micas in metallic paints)
Your right Andy
and the product they are advertising is very much a substitute much like this in the Link that we sell.
VICROM https://www.google.co.uk/search?q=mipa+v...CFSGO2wodsT0P0g
