Indeed, it worked on me, as I now have a 4 seater Plus 4.
Me too as my 4/4 is currently being built. I never would have considered a Morgan before the M3W came along. I think my rather ignorant view was Morgans were crusty old cars for crusty old people, that was until i understood what its all about and "got it"
I imagine the arrival of the M3W has brought a younger buyer into Morgan dealerships which can only be a good thing.
In fact it is likely essential for the long term prospects of Morgan so very effective "Bait" indeed. I'm 47 years old and buying a new 4/4 - my mates can't believe under 50s are allowed new Morgans - like they are some kind of retirement apartment accessory! I guess they don't get it yet either!.
