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How many does MSCC retain after the first year (I seem to recall in year one you get free membership?)....
MSCC free membership is supposed to be offered by dealers to every new car customer. The Club is looking at ways to extend that to dealer sold used cars, as most first time owners buy used.
So, many of the new owners are existing members and they are retained. Of the new new owners we keep a goodly number of members, but sadly quite a few new new owners move the car on after a couple of years. Either because Mog ownership is so different or, probably, because infirmity means they can't get in the thing!
The message has to be "Buy Early, Buy Many"
