At least Morgan dealers don't all provide a sterile and impersonal experience like mainstream dealers do. I've been with the same VW dealer since 2001 and did business with them for several years before that. ( I never used a main dealer for servicing until 2001, doing almost everything necessary from 1970!).
Over the years the service from VW has been very efficient, with only a couple of minor glitches, but the experience is uninvolving and although I've gone there for so long, and although some of the staff are the same, it's very professional and formal.
In contrast, Morgan dealers all seem to be different, and most seem to have off days if the range of stories I hear are anything to go by. I met RT at Silverstone last year and he seems a really nice bloke, but then I also hear stories like this one. I've had my share of issues at Dealers and there are some who are well regarded that I wouldn't use under any circumstances.
So find one you get on with and stick to them!