If this is true then Morgan are struggling , but they don't seem to be .
You'll never know until / if they go t1ts up. But I doubt they are struggling and more than minting it. They have a low cost very low tech operation and they charge twice what a mass manufacturer would do for the same sort of car. As long as volumes hold up and they dont go silly on costs, they should be OK.
From my experience in business the time to run for cover would be if they built new offices / new factory or the likes of the previous MD got silly ideas about racing and publicity.
Theri key long term issue is where to go with car design. On the one hand they cant afford to modernise too much. On the other, regulations are going to get ever tighter and how do you get a trad through euro crash regulations as eventually they will have to do?
