Wheels are such an important part of the look of a car, it's a visual focal point.
I like the option of wheel styles, although I personally prefer the classic look of wires with 3 eared knockers. Choice not only gives the buyer another way to spend money, but it also leaves room for an easy change later on (read: Future part sale).
Lately MMC has figured out that choice is a good thing..I might not agree with some of those choices from an esthetic perspective, but from a marketing and profitability perspective, choice is an undeniably inexpensive way to add to the bottom line...you'd think wheels across the model line would be an easy one, right?